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Results 11-11 of 11 (Search time: 0.006 seconds).
심층 인터뷰를 통한 대학생들의 간접광고(PPL: Product Placement)에 대한 탐험적 연구
엄남현
Article
Issue Date
2023
Citation
디지털콘텐츠학회논문지, v.24, no.8, pp.1665 - 1673
Publisher
한국디지털콘텐츠학회
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Author
Lee, Jin Kyun
5
Um, Nam Hyun
3
Jin, Bumsub
1
Lee, Eun Sun
1
Song, JeongMee
1
Kim, Mikyoung
1
Kim, Min Gyung
1
Subject
Purchase Intention
4
purchase intention
3
광고태도
3
브랜드 태도
3
1인 미디어 인터넷 방송
2
Congruence
2
SNS(Social Networking Sites)
2
브랜드 관여
2
브랜드태도
2
ad attitudes
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Date Issued
2023
2
2021
5
2020
4
Type
Article
11
Language
Korean
9
English
2
Journal
한국콘텐츠학회 논문지
4
한국심리학회지: 소비자·광고
2
광고PR실학연구
1
광고학연구
1
디지털컨텐츠학회논문지
1
언론과학연구
1
호텔경영학연구
1
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