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Results 1-1 of 1 (Search time: 0.002 seconds).
The effects of country-of-origin fit on cross-border brand alliances
Lee, Jin Kyun
; Lee, Wei-Na; Lee, Byung-Kwan
Article
Issue Date
2018
Citation
ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS, v.30, no.5, pp.1259 - 1276
Publisher
EMERALD GROUP PUBLISHING LTD
1
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Author
Lee, Jin Kyun
1
Subject
ATTITUDE
1
Brand fit
1
CONSUMER KNOWLEDGE
1
Country image
1
Cross-border strategic brand alli...
1
IMAGE
1
IMPACT
1
PRIOR KNOWLEDGE
1
Product fit
1
PURCHASE
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Date Issued
2018
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