한국어
LIBRARY
Communities & Collections
Researchers
Titles
Issue Date
Journals
검색
Search
All of ScholarWorks
School of Advertising and Public Relations
ETC
School of Advertising and Public Relations
Current filters:
Title
Author
Subject
Date Issued
Type
Language
Journal
Journal Index
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Current filters:
Title
Author
Subject
Date Issued
Type
Language
Journal
Journal Index
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Current filters:
Title
Author
Subject
Date Issued
Type
Language
Journal
Journal Index
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Add filters:
Title
Author
Subject
Date Issued
Type
Language
Journal
Journal Index
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Results/Page
5
10
15
20
25
30
35
40
45
50
55
60
65
70
75
80
85
90
95
100
Sort items by
Relevance
Title
Issue Date
In order
Ascending
Descending
Authors/record
All
1
5
10
15
20
25
30
35
40
45
50
Results 1-2 of 2 (Search time: 0.017 seconds).
수평적 공동광고에 있어서 제품사용기회의 적합성에 따른 광고정보처리전략 유형별 소비자반응
송정미
Article
Issue Date
2013
Citation
한국심리학회지: 소비자·광고, v.14, no.1, pp.225 - 246
Publisher
한국소비자·광고심리학회
제품사용기회에 대한 적합성 인식과 광고소구유형의 차이에 대한 소비자반응 : 이업종 브랜드 간 공동광고의 경우
송정미
Article
Issue Date
2014
Citation
광고학연구, v.25, no.3, pp.247 - 271
Publisher
한국광고학회
1
Discover
Subject
compatibility of usage occasion
2
광고태도
2
구매의도
2
advertising attitude
1
attitude toward the ad
1
bottom-up ad
1
brand attitude
1
cooperative advertising
1
horizontal cooperative advertising
1
POD appeal
1
.
next >
Date Issued
2014
1
2013
1
Type
Article
2
Language
Korean
2
Journal
광고학연구
1
한국심리학회지: 소비자·광고
1
BROWSE
한국어
Communities & Collections
Researchers
Titles
Journals
LIBRARY