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시장지위에 따른 동업종 기업 간 수평적 공동광고의 소비자반응
송정미
Article
Issue Date
2011
Citation
한국심리학회지: 소비자·광고, v.12, no.1, pp.217 - 234
Publisher
한국소비자·광고심리학회
브랜드의 시장지위에 따른 직접비교광고와 간접비교광고의 소비자반응
송정미
; 하영희
Article
Issue Date
2015
Citation
한국심리학회지: 소비자·광고, v.16, no.1, pp.63 - 82
Publisher
한국소비자·광고심리학회
1
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Subject
brand attitude
2
market following brand
2
구매의도
2
브랜드태도
2
cooperative advertising
1
direct comparative advertising
1
independent advertising
1
indirect comparative advertising
1
market challenging brand
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Date Issued
2015
1
2011
1
Type
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Korean
2
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한국심리학회지: 소비자·광고
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