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수평적 공동광고에 있어서 제품사용기회의 적합성에 따른 광고정보처리전략 유형별 소비자반응
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Issue Date
2013
Citation
한국심리학회지: 소비자·광고, v.14, no.1, pp.225 - 246
Publisher
한국소비자·광고심리학회
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Song, JeongMee
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attitude toward the ad
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bottom-up ad
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compatibility of usage occasion
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horizontal cooperative advertising
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top-down ad
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