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Results 1-1 of 1 (Search time: 0.002 seconds).
The effects of team identification on consumer purchase intention in sports influencer marketing: The mediation effect of ad content value moderated by sports influencer credibility
Lee, Jin Kyun
Article
Issue Date
2021
Citation
COGENT BUSINESS & MANAGEMENT, v.8, no.1
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TAYLOR & FRANCIS AS
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Lee, Jin Kyun
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ad content value
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ADVERTISING VALUE
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EMOTIONS
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FANS
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sports influencer credibility
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sports influencer marketing
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