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제품사용기회에 대한 적합성 인식과 광고소구유형의 차이에 대한 소비자반응 : 이업종 브랜드 간 공동광고의 경우
송정미
Article
Issue Date
2014
Citation
광고학연구, v.25, no.3, pp.247 - 271
Publisher
한국광고학회
1
Discover
Author
Song, JeongMee
1
Subject
advertising attitude
1
brand attitude
1
compatibility of usage occasion
1
cooperative advertising
1
POD appeal
1
POD소구
1
POP appeal
1
POP소구
1
공동광고
1
광고태도
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