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수용자의 광고태도가 광고회피에 미치는 영향
소현진;
박범순
Article
Issue Date
2008
Citation
광고연구, no.78, pp.115 - 142
Publisher
한국방송광고공사
텔레비전광고에 대한 소비자 인식구조 탐색
소현진;
박범순
Article
Issue Date
2011
Citation
광고연구, no.88, pp.248 - 272
Publisher
한국광고홍보학회
1
Discover
Author
Park, Pum soon
2
Subject
Ad Avoidance
1
Attitude toward Advertising
1
Attitude toward advertising
1
cognitive structure
1
Laddering technique
1
Personal Use of Advertising
1
Societal Effects of Advertising
1
Television advertising
1
광고의 개인적 효용성
1
광고의 거시적 영향
1
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Date Issued
2011
1
2008
1
Type
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2
Language
Korean
2
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