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The effect of brand personality self-congruity on brand engagement and purchase intention: The moderating role of self-esteem in Facebook
Lee, Jin Kyun
; Hansen, Sara Steffes; Lee, Shu-Yueh
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2020
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Current Psychology, v.39, no.6, pp.2116 - 2128
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SPRINGER
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Lee, Jin Kyun
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Brand engagement
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Brand personality self-congruity
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