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제품사용기회에 대한 적합성 인식과 광고소구유형의 차이에 대한 소비자반응 : 이업종 브랜드 간 공동광고의 경우
송정미
Article
Issue Date
2014
Citation
광고학연구, v.25, no.3, pp.247 - 271
Publisher
한국광고학회
시장지위에 따른 동업종 기업 간 수평적 공동광고의 소비자반응
송정미
Article
Issue Date
2011
Citation
한국심리학회지: 소비자·광고, v.12, no.1, pp.217 - 234
Publisher
한국소비자·광고심리학회
브랜드의 시장지위에 따른 직접비교광고와 간접비교광고의 소비자반응
송정미
; 하영희
Article
Issue Date
2015
Citation
한국심리학회지: 소비자·광고, v.16, no.1, pp.63 - 82
Publisher
한국소비자·광고심리학회
1
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Author
Song, JeongMee
3
Subject
brand attitude
3
구매의도
3
cooperative advertising
2
market following brand
2
공동광고
2
시장추종브랜드
2
advertising attitude
1
compatibility of usage occasion
1
direct comparative advertising
1
independent advertising
1
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2011
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Korean
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Journal
한국심리학회지: 소비자·광고
2
광고학연구
1
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