소비자 신뢰도를 높인 친환경 인증마크의 등급제 제안Improvement of Consumer's Reliability on the Eco Label by Suggestion of Quantifying Rating System
- Other Titles
- Improvement of Consumer's Reliability on the Eco Label by Suggestion of Quantifying Rating System
- Authors
- 나동규; 김지수; 김민섭; 나영주
- Issue Date
- 2017
- Publisher
- 한국의류학회
- Keywords
- 마크 신뢰도; 친환경 지식; 에너지 소비효율 마크; 등급제; 전생애주기; Mark reliability; Eco knowledge; Energy-consumption efficiency mark; Rating mark; LCA
- Citation
- 한국의류학회지, v.41, no.5, pp.783 - 795
- Journal Title
- 한국의류학회지
- Volume
- 41
- Number
- 5
- Start Page
- 783
- End Page
- 795
- URI
- https://scholarworks.bwise.kr/hongik/handle/2020.sw.hongik/6375
- ISSN
- 1225-1151
- Abstract
- This study measured consumer's recognition, reliability, emotion and images about current eco-marks as well proposed an eco-mark rating scale and mark designs to improve consumer's trust on the fashion product marks. We used a questionnaire survey to collect data from 150 persons about knowledge, interests, and practice on eco fashion products in relation to trustfulness and positive images for three domestic and three international eco-marks. We evaluated and gave eco scores to six fiber-type products (cotton, organic cotton, wool, polyester, biodegradable polyester and nylon) in terms of consumer's use, water & land consumption, waste amount, carbon footprint, and toxicity. We suggested a new 5-level rating scale for eco marks, which quantified the concept of environmental friendliness of fiber products. The design for eco-mark of rating scale showed the total grade with two sub scores of environmental sides and human sides developed with an improved visual understanding for consumers. The design is one through benchmarking the energy-consumption efficiency mark, which is familiar to consumers such as a half circle shape to save environment resources to alarm consumers to environment problems.
- Files in This Item
- There are no files associated with this item.
- Appears in
Collections - College of Law > School of Law > 1. Journal Articles
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.