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광고매체에서 표현된 시네마그래프의 심미성 연구A Study on Aesthetic Impression of Cinemagraphs Expressed in Advertising Media

Other Titles
A Study on Aesthetic Impression of Cinemagraphs Expressed in Advertising Media
Authors
김영일김현석김치용
Issue Date
Jul-2017
Publisher
한국멀티미디어학회
Keywords
Digital Photograph; Multimedia; Image; Visual Perception; Aesthetic Impression
Citation
멀티미디어학회논문지, v.20, no.7, pp.1129 - 1135
Journal Title
멀티미디어학회논문지
Volume
20
Number
7
Start Page
1129
End Page
1135
URI
https://scholarworks.bwise.kr/hongik/handle/2020.sw.hongik/6516
DOI
10.9717/kmms.2017.20.7.1129
ISSN
1229-7771
Abstract
Due to the development of the media, the digital image is gradually developed, giving some motion to the still image called Cinemagraphs, thereby enhancing the visual perceptional ventilation. In today's advertising media, visual stimuli are transmitted through Cinemagraphs. Demonstrate what is conveyed by aesthetics through case studies and experimental studies. In addition, through Cinemagraphs, the possibility of aesthetic technique is confirmed, and the features of Cinemagraphs will become a new trend in the field of design studying digital images. As IT technology becomes increasingly sophisticated and easy to make, it is expressed as a cultural symbolic pleasure of the masses. The value of future research will be significant.
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