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The model of fast fashion industry: A case survey of "inditex"
- Authors
- 이진표
- Issue Date
- 1-Nov-2016
- Publisher
- National Academy of Management Vul. Panasa Myrnogo, 26 Kyiv 01011
- Citation
- Actual Problems of Economics, v.185, no.11, pp.430 - 436
- Journal Title
- Actual Problems of Economics
- Volume
- 185
- Number
- 11
- Start Page
- 430
- End Page
- 436
- ISSN
- 1993-6788
- Abstract
- The objective of this paper is to provide an overview of the major trends in the fashion industry, with an emphasis on fast fashion model. The author provides a detailed analysis of how "Inditex" incorporates fast fashion trends and open-to-buy mechanism in its business model. Model’s description and analysis helps grounding why and how "Inditex" managed to become the key player at the market globally.
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Related Researcher
- Lee, Jin Pyo
- Business Administration (Business Administration)