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An examination of cross-cultural differences in e-service quality, e-satisfaction and e-marketing success: Korean vs. American portal sites
- Authors
- 이정열; Qingji Fan; 김혜란
- Issue Date
- May-2016
- Publisher
- Inderscience Publishers
- Citation
- International Journal of Multinational Corporation Strategy, v.제1권, no.제1호, pp.44 - 64
- Journal Title
- International Journal of Multinational Corporation Strategy
- Volume
- 제1권
- Number
- 제1호
- Start Page
- 44
- End Page
- 64
- ISSN
- 2059-1047
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Related Researcher
- Lee, Jeoung Yul
- College of Business Management (Major in Business Management)