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Why Consumers Click “Like” for Brands ? Motivations, Attitudes, and Real-World Outcomes for Virtual Endorsement
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Hansen, Sara Steffes | - |
| dc.contributor.author | 이진균 | - |
| dc.contributor.author | Lee, Shu-Yueh | - |
| dc.date.available | 2020-07-10T06:05:20Z | - |
| dc.date.created | 2020-07-08 | - |
| dc.date.issued | 2016-04 | - |
| dc.identifier.uri | https://scholarworks.bwise.kr/hongik/handle/2020.sw.hongik/7963 | - |
| dc.language | 영어 | - |
| dc.language.iso | en | - |
| dc.publisher | Broadcast Education Association | - |
| dc.title | Why Consumers Click “Like” for Brands ? Motivations, Attitudes, and Real-World Outcomes for Virtual Endorsement | - |
| dc.type | Article | - |
| dc.contributor.affiliatedAuthor | 이진균 | - |
| dc.identifier.bibliographicCitation | BEA proceeding, v.1, no.1, pp.1 - 1 | - |
| dc.relation.isPartOf | BEA proceeding | - |
| dc.citation.title | BEA proceeding | - |
| dc.citation.volume | 1 | - |
| dc.citation.number | 1 | - |
| dc.citation.startPage | 1 | - |
| dc.citation.endPage | 1 | - |
| dc.type.rims | ART | - |
| dc.description.journalClass | 1 | - |
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- Lee, Jin Kyun
- Advertising & Public Relations (Advertising & Public Relations)