A content analysis of television food advertising to children: comparing low and general-nutrition food
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Kim, Hyuksoo | - |
dc.contributor.author | Lee, Doohwang | - |
dc.contributor.author | Hong, Yangsun | - |
dc.contributor.author | Ahn, Jungsun | - |
dc.contributor.author | Lee, Ki-Young | - |
dc.date.available | 2020-07-10T06:12:48Z | - |
dc.date.created | 2020-07-06 | - |
dc.date.issued | 2016-03 | - |
dc.identifier.issn | 1470-6423 | - |
dc.identifier.uri | https://scholarworks.bwise.kr/hongik/handle/2020.sw.hongik/8060 | - |
dc.description.abstract | Television food advertisements targeted at children were content analysed. Data were collected on four major children's cable television channels in the United States aired during the hours of 3 p.m. to 7 p.m. over the period of 23 August to 5 September 2012. Based on the Elaboration Likelihood Model of persuasion, the study identified a variety of persuasive appeals with central and peripheral cues in the child-targeted food commercials. Further, it investigated how the central and peripheral cues in the appeals were differently associated with low-nutrition and general-nutrition food commercials. Overall, the findings showed that general-nutrition food commercials used persuasive appeals with central cues more frequently than low-nutrition food commercials. Theoretical, practical and regulatory implications are discussed. | - |
dc.language | 영어 | - |
dc.language.iso | en | - |
dc.publisher | WILEY | - |
dc.subject | DEVELOPMENTAL DIFFERENCES | - |
dc.subject | PARENTAL COMMUNICATION | - |
dc.subject | CHILDHOOD OBESITY | - |
dc.subject | CONSUMPTION | - |
dc.subject | HEALTH | - |
dc.subject | ADVERTISEMENTS | - |
dc.subject | PREFERENCES | - |
dc.subject | ATTITUDES | - |
dc.subject | IMPACT | - |
dc.subject | LEVEL | - |
dc.title | A content analysis of television food advertising to children: comparing low and general-nutrition food | - |
dc.type | Article | - |
dc.contributor.affiliatedAuthor | Ahn, Jungsun | - |
dc.contributor.affiliatedAuthor | Lee, Ki-Young | - |
dc.identifier.doi | 10.1111/ijcs.12243 | - |
dc.identifier.scopusid | 2-s2.0-84957866171 | - |
dc.identifier.wosid | 000370244200008 | - |
dc.identifier.bibliographicCitation | INTERNATIONAL JOURNAL OF CONSUMER STUDIES, v.40, no.2, pp.201 - 210 | - |
dc.relation.isPartOf | INTERNATIONAL JOURNAL OF CONSUMER STUDIES | - |
dc.citation.title | INTERNATIONAL JOURNAL OF CONSUMER STUDIES | - |
dc.citation.volume | 40 | - |
dc.citation.number | 2 | - |
dc.citation.startPage | 201 | - |
dc.citation.endPage | 210 | - |
dc.type.rims | ART | - |
dc.type.docType | Article | - |
dc.description.journalClass | 1 | - |
dc.description.journalRegisteredClass | ssci | - |
dc.description.journalRegisteredClass | scopus | - |
dc.relation.journalResearchArea | Business & Economics | - |
dc.relation.journalWebOfScienceCategory | Business | - |
dc.subject.keywordPlus | DEVELOPMENTAL DIFFERENCES | - |
dc.subject.keywordPlus | PARENTAL COMMUNICATION | - |
dc.subject.keywordPlus | CHILDHOOD OBESITY | - |
dc.subject.keywordPlus | CONSUMPTION | - |
dc.subject.keywordPlus | HEALTH | - |
dc.subject.keywordPlus | ADVERTISEMENTS | - |
dc.subject.keywordPlus | PREFERENCES | - |
dc.subject.keywordPlus | ATTITUDES | - |
dc.subject.keywordPlus | IMPACT | - |
dc.subject.keywordPlus | LEVEL | - |
dc.subject.keywordAuthor | Child | - |
dc.subject.keywordAuthor | food advertising | - |
dc.subject.keywordAuthor | nutrition | - |
dc.subject.keywordAuthor | youth | - |
dc.subject.keywordAuthor | Content Analysis | - |
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