키네틱 아트 특성을 적용한 자동차 전시장 디자인에 관한 연구

Abstract

Today, consumers' environment and buying environment are rapidly changing, and the direction and purpose of car showrooms are gradually changing. The exhibition strategy, which is the simple purpose of sales in the past, is changing to place importance on consumer experience, promote a company's brand image and actively embrace and reflect these changes. Also, as consumers have recently begun to think of cars as a moving living space, rather than just a means of transportation, the demands consumers seek to gain from them are increasingly diverse. Therefore, today's car showroom should move not only to sell cars, but also to provide the overall services related to cars, and the life and culture associated with automobiles. The sensation of accepting the most stimulus in the process of buying things at a store is the eye. Also, cars that represent liquidity can be seen as particularly important in visual effects Therefore, it is planning to apply kinetic art characteristics to spaces where cars, which represent liquidity, are displayed, and plan car showrooms that have been transformed into dynamic showrooms.