소비자의 특성이 온라인 정보 탐색과 정보이용행위에 미치는 영향The Effect of Consumer Characteristics on Exploratory Information Search and Information Use Behavior
- Other Titles
- The Effect of Consumer Characteristics on Exploratory Information Search and Information Use Behavior
- Authors
- 김아름; 강현정
- Issue Date
- 2016
- Publisher
- 한국IT서비스학회
- Keywords
- Promotion Focus; Utilitarian Value; Hedonic Value; Information Goods; Exploratory Search; Information Search; Information Use Behavior
- Citation
- 한국IT서비스학회지, v.15, no.1, pp.19 - 37
- Journal Title
- 한국IT서비스학회지
- Volume
- 15
- Number
- 1
- Start Page
- 19
- End Page
- 37
- URI
- https://scholarworks.bwise.kr/hongik/handle/2020.sw.hongik/8683
- DOI
- 10.9716/KITS.2016.15.1.019
- ISSN
- 1975-4256
- Abstract
- Advance of the Internet environment is applied not only to information search but also to the area of consumption behavior. Current research analyzes online use behavior and online information search of consumers in terms of users’ perception. With the result of the research, it is noticed that promotion focus brings broader variation of information use behavior, and utilitarian value has a beneficial impact on the online exploratory information search. In addition, it is revealed that the more exploratory the information search is, the wider the range of online shopping information search is. Finally, people who have utilitarian shopping value showed more exploratory behavior in online search, especially for the search of informational products, than those who have hedonic shopping value. Present research is believed to improve practical influence of consumers’ personality on online use behavior when customers purchase search products online. As a result, it would contribute to consumer research and marketing held online.
- Files in This Item
- There are no files associated with this item.
- Appears in
Collections - College of Business Administration > Business Administration Major > 1. Journal Articles
![qrcode](https://api.qrserver.com/v1/create-qr-code/?size=55x55&data=https://scholarworks.bwise.kr/hongik/handle/2020.sw.hongik/8683)
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.