사용자 경험 평가를 개선하는 물리적 입장 바꾸기

Abstract

Background : Designers often evaluate user experience incorrectly because they take into account less diagnostic information. We propose the mechanical perspective-taking method to control less diagnostic information and improve the evaluation accuracy of user experience. Methods : We conducted an experiment. We manipulated mechanical perspective-taking by changing the point of view without changing the content of the video game; half of the participants watched a video game from the first person point of view and the other half watched it from the third person point of view. Then, all of the participants evaluated one of the two types of airport use experience; one with positive, less diagnostic information and the other with negative, less diagnostic information. Result : For the airport use experience with positive, less diagnostic information, the participants watching it from the first person point of view evaluated it less positively than the participants watching a video game from the third person point of view. However, the opposite pattern was obtained for the airport use experience with negative, less diagnostic information; the former group evaluated it less negatively than the latter group. Conclusion : We demonstrated that the mechanical perspective-taking method controls less diagnostic information effectively, which can help people focus on the target experience.