A Study on the Effect of CSR on Employees' Organizational Commitment and Productive behaviors

Abstract

By analyzing what kind of organizational reaction is shown by employees to corporate social responsibility (CSR), we'd like to propose a plan to maximize achievement (organizational commitment and productive behavior) within a corporation. Regression analysis is used to analyze relationship between CSR awareness and achievement within corporation. Then structural equation model is used to check moderating effect of corporate member’s participation in CSR. It is proved that employee’s CSR awareness has positive relationship with organizational commitment and productive behavior. It is shown that when employees participate in CSR programs directly, effectiveness of relationship was especially higher for Organizational Citizenship Behavior (OCB) and innovative behavior. In order to increase organizational commitment and productive behavior of employees, corporation’s social responsibility management, in other words ethical management, must be used so their motivation can be increased and so the employees can directly participate in CSR programs which will increase effectiveness of an organization.