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A study on the effects of Ewom in socail network service on the brand attitude, purchase intentions and diffusion of eWOM
- Authors
- 김혜란
- Issue Date
- 29-May-2015
- Publisher
- AITHS
- Citation
- Proceedings of AITHS, v.2, no.1, pp.7 - 7
- Journal Title
- Proceedings of AITHS
- Volume
- 2
- Number
- 1
- Start Page
- 7
- End Page
- 7
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Collections - College of Business Management > E-marketing Major > 1. Journal Articles
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