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Journal of Advertising Research
Journal Title
Journal of Advertising Research
ISSN
P
0021-8499 | 0021-8499
Publisher
Cambridge University Press
Listed on
(Coverage)
JCR
1997-2019
SJR
1999-2019
CiteScore
2011-2019
CC
2016-2021
SSCI
2010-2021
A & HCI
2010
SCOPUS
2017-2020
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based on the information
SCOPUS:2020-10
Country
USA
Article List
1 - 1 out of 1 results.
The Dilution Effects of Media Strategy On Brands' Copromotion Efficiency: Identifying Best Practices For Copromotion Media Planning
Byun, Kyung-Ah; Song, Doori;
Kim, Mikyoung
Article
Issue Date
2017
Citation
JOURNAL OF ADVERTISING RESEARCH, v.57, no.2, pp.207 - 226
Publisher
ADVERTISING RESEARCH FOUNDATION
1
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