기술전략 실행역량 평가 모델과 적용

Abstract

Despite much attention on strategy implementation, there is rarely a study focusing on the ways to evaluate the strategy implementation competence. Therefore, based on broad literature review, we suggested a simple model and procedure to evaluate the technology strategy implementation competence based on Importance- Performance Analysis (IPA). The proposed model applied to the case of ‘Company A’ in order to examine the feasibility. We grasped the importance of strategic direction by surveying the employees in ‘Company A’, and also measured relative importance and performance of critical technology strategy implementation factor. By analyzing the results of the survey, we can identify the barriers to implementing the technology strategy in ‘Company A’.