패스트푸드점의 로하스 이미지, 고객만족, 전환장벽 및 재방문의도의 영향관계에 관한 연구A Study on the Influence Relationship of LOHAS Image, Customer Satisfaction, Switching Barrier, and Revisit Intention to Fast Food Store
- Other Titles
- A Study on the Influence Relationship of LOHAS Image, Customer Satisfaction, Switching Barrier, and Revisit Intention to Fast Food Store
- Authors
- 이승희; 정연교; 김혜경; 조영준
- Issue Date
- Apr-2008
- Publisher
- 한국디지털정책학회
- Keywords
- Lohas Image; Customer Satisfaction; Switching Barrier; Revisit Intention
- Citation
- 디지털융복합연구, v.6, no.4, pp.113 - 121
- Journal Title
- 디지털융복합연구
- Volume
- 6
- Number
- 4
- Start Page
- 113
- End Page
- 121
- URI
- https://scholarworks.bwise.kr/kumoh/handle/2020.sw.kumoh/21615
- ISSN
- 2713-6434
- Abstract
- This paper aimed to exam relationship of lohas image, customer satisfaction, switching barrier, revisit intention to fast food store. To accomplish this purpose, this study examined previous studies and summmarized. 400 questionaries were distributed to the people living in Daegu/Gyeong-Buk 381 questionaries were obtained and 331 data were analyzed by frequencies, correlation, multiple regression, The results of this study are as follows;
First, it is shown that lohas image have a positive influence on the customer satisfaction(p<0.01). Second, it is shown that lohas image have a positive influence on the switching barrier(p<0.01). Third, it is shown that customer satisfaction have a negative influence on the switching barrier(p<0.57). Fourth, it is shown that lohas image have a positive influence on the revisit intention(p<0.05). Fifth, it is shown that customer satisfaction have a positive influence on the revisit intention(p<0.01). Sixth, it is shown that switching barrier have a positive influence on the revisit intention(p<0.01).
This study, however, have limitations in obtained sample and area. The future study should consider these limitations to improve model applicability in practice.
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