구매유형에 따른 산업재 구매의사결정에 미치는 영향요인

Abstract

This paper aimed to exam the influence factor of purchasing decision making of industrial buyer and analyzed their effects on success. From the previous studies, we extracted influence factor which are buying center, character of industrial goods provider. The result showed the difference in the purchasing decision-making process in accordance with the type of buying task(Hypothesis 1). And a test was made the difference in the mode of purchase decision-making(Hypothesis 2). A test was made the difference in supplier’s evaluative criterion in accordance with the type of buying task(Hypothesis 3).