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구매유형에 따른 산업재 구매의사결정에 미치는 영향요인Influence Factors of Purchasing Decision Making of Industrial Buyer According to Purchasing Style
- Other Titles
- Influence Factors of Purchasing Decision Making of Industrial Buyer According to Purchasing Style
- Issue Date
- Mar-2008
- Publisher
- 한국디지털정책학회
- Keywords
- decision marking of industrial buyer; buying center; character of industrial goods provider; decision marking of industrial buyer; buying center; character of industrial goods provider
- Citation
- 디지털융복합연구, v.6, no.3, pp.121 - 129
- Journal Title
- 디지털융복합연구
- Volume
- 6
- Number
- 3
- Start Page
- 121
- End Page
- 129
- ISSN
- 2713-6434
- Abstract
- This paper aimed to exam the influence factor of purchasing decision making of industrial buyer and analyzed their effects on success. From the previous studies, we extracted influence factor which are buying center, character of industrial goods provider. The result showed the difference in the purchasing decision-making process in accordance with the type of buying task(Hypothesis 1). And a test was made the difference in the mode of purchase decision-making(Hypothesis 2). A test was made the difference in supplier’s evaluative criterion in accordance with the type of buying task(Hypothesis 3).
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Collections - Department of Business Administration > 1. Journal Articles
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Related Researcher
- Lee, Seung Hee
- College of Engineering (Department of Business Administration)