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판매촉진비의 변동성과 재무적 요인들The variability of sales promotion spending and its financial factors
- Other Titles
- The variability of sales promotion spending and its financial factors
- Authors
- KOO, JEONG-HO
- Issue Date
- Jun-2015
- Publisher
- International Information Institute
- Citation
- INFORMATION-An International Interdisciplinary Journal, v.18, no.6(B), pp 2661 - 2666
- Pages
- 6
- Journal Title
- INFORMATION-An International Interdisciplinary Journal
- Volume
- 18
- Number
- 6(B)
- Start Page
- 2661
- End Page
- 2666
- ISSN
- 1343-4500
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Collections - Department of Business Administration > 1. Journal Articles
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