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판매촉진비 지출의 재무적 요인Financial Determinants of Sales Promotion Spending
- Other Titles
- Financial Determinants of Sales Promotion Spending
- Authors
- KOO, JEONG-HO
- Issue Date
- Apr-2015
- Publisher
- Science & Engineering Research Support Society
- Citation
- Advanced Science and Technology Letters, v.84, no.Business 2015, pp 50 - 57
- Pages
- 8
- Journal Title
- Advanced Science and Technology Letters
- Volume
- 84
- Number
- Business 2015
- Start Page
- 50
- End Page
- 57
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Collections - Department of Business Administration > 1. Journal Articles
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