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When Does the Consumer Feel the Authenticity in Cause Related Marketing?When Does the Consumer Feel the Authenticity in Cause Related Marketing?
- Other Titles
- When Does the Consumer Feel the Authenticity in Cause Related Marketing?
- Authors
- kim, gwi gon
- Issue Date
- Jul-2017
- Publisher
- Serials Publications Pvt.Ltd.
- Citation
- International Journal of Applied Business and Economic Research , v.15, no.14, pp 129 - 140
- Pages
- 12
- Journal Title
- International Journal of Applied Business and Economic Research
- Volume
- 15
- Number
- 14
- Start Page
- 129
- End Page
- 140
- ISSN
- 0972-7302
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- There are no files associated with this item.
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Collections - Department of Business Administration > 1. Journal Articles
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