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A Study on Intention of Customers to Switch Brands under the Brand Crisis of Smart Phone: from the PPM PerspectiveA Study on Intention of Customers to Switch Brands under the Brand Crisis of Smart Phone: from the PPM Perspective
- Other Titles
- A Study on Intention of Customers to Switch Brands under the Brand Crisis of Smart Phone: from the PPM Perspective
- Authors
- kim, gwi gon
- Issue Date
- Sep-2018
- Publisher
- academic publications. ltd
- Citation
- International Journal of Pure and Applied Mathematics, v.120, no.6, pp 5853 - 5873
- Pages
- 21
- Journal Title
- International Journal of Pure and Applied Mathematics
- Volume
- 120
- Number
- 6
- Start Page
- 5853
- End Page
- 5873
- ISSN
- 1314-3395
- Files in This Item
- There are no files associated with this item.
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Collections - Department of Business Administration > 1. Journal Articles
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