패션 브랜드 지점 조사를 통한 구미시 상권 구조 및 패션 동향 분석Analysis of the Organization of Trading Area and Fashion Trend in Gumi based on the Observationof Fashion Brand Stores
- Other Titles
- Analysis of the Organization of Trading Area and Fashion Trend in Gumi based on the Observationof Fashion Brand Stores
- Authors
- 정유진; 김동인; 박상진; 정인희
- Issue Date
- 2005
- Publisher
- 한국의류학회
- Keywords
- 구미; 상권; 관찰조사; 패션 브랜드; Gumi; Trading area; Observation; Fashion brand
- Citation
- 한국의류학회지, v.29, no.3,4, pp 511 - 522
- Pages
- 12
- Journal Title
- 한국의류학회지
- Volume
- 29
- Number
- 3,4
- Start Page
- 511
- End Page
- 522
- URI
- https://scholarworks.bwise.kr/kumoh/handle/2020.sw.kumoh/27081
- ISSN
- 1225-1151
2234-0793
- Abstract
- The purpose of this study is to analyze the organization of trading area and fashion trend in Gumi based on the observation of fashion brand stores which had been undertaken on a regular basis from July 2001 through July 2004. Gumi has over 1,000 stores located in main trading streets, about 25% of which was fashion retail stores. In July 2004, 64.6% of them was selling branded products, and the number of unisex casual wear stores was the greatest, followed by women's casual wear stores, sportswear stores, and children's wear stores. On the main streets of Gumi, casual attires as well as casual wear stores can be easily observed because the population of Gumi is young compared to that of other regions. Among casual wear brands, especially sensory, or trendy casual wear brands such like BNX, A6, Coax, Koolhaas, EXR, and Smex came into Gumi area in large numbers since fall of 2002. From the observation data, dynamic and systemic effects of economic state, population, seasonal elements, product characteristics, etc. on the organizations of trading area were identified.
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