고기능성 스포츠레저웨어의 프리미엄가격 지각에 대한 연구-스포츠레저활동도, 웰빙 건강 의식 및 인구통계적 특성과의 관련성을 중심으로-A Study on the Premium Price Perception for High Functional Sports/Leisure Wear related to Sports/Leisure Activity, Well-being Health Consciousness, and Demographic Variables
- Other Titles
- A Study on the Premium Price Perception for High Functional Sports/Leisure Wear related to Sports/Leisure Activity, Well-being Health Consciousness, and Demographic Variables
- Authors
- 정인희
- Issue Date
- 2009
- Publisher
- 한국의류학회
- Keywords
- Premium price; Reference price; Reservation price; Well-being health consciousness; Sports/leisure wear; 프리미엄가격; 준거가격; 유보가격; 웰빙 건강 의식; 스포츠레저웨어
- Citation
- 한국의류학회지, v.33, no.9, pp 1506 - 1518
- Pages
- 13
- Journal Title
- 한국의류학회지
- Volume
- 33
- Number
- 9
- Start Page
- 1506
- End Page
- 1518
- URI
- https://scholarworks.bwise.kr/kumoh/handle/2020.sw.kumoh/27118
- ISSN
- 1225-1151
2234-0793
- Abstract
- This study identifies the relationships among demographic variables, well-being health consciousness, sports/leisure activity, and the perceived premium price for high functional sports/leisure wear. An empirical study was conducted with the data collected by questionnaires distributed to male and female respondents aged 15 and over. Descriptive statistics, factor analysis, MANOVA, two-way ANOVA, and regressions were used to analyze 244 answers. As a result, 3 factors were determined for well-being health consciousness: nature-friendly life, premium consumption for health, and health care. The older group pursued a nature-friendly life more than the younger group, the female group pursued premium consumption for health more than male group, and older women and younger men pursued health care more than their counterparts. Sports/leisure activity was relatively intensive in the male group and in the younger group. Sports/leisure activity was explained by male characteristic and health care factors. Sports/leisure activity was the only element for predicting the perceived premium price ratio for high functional sports/leisure wear.
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