스포츠센터 이용객의 고객가치가 고객만족, 몰입 및 충성도에 미치는 영향
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 이광수 | - |
dc.date.accessioned | 2021-08-12T01:27:25Z | - |
dc.date.available | 2021-08-12T01:27:25Z | - |
dc.date.created | 2021-06-17 | - |
dc.date.issued | 2013 | - |
dc.identifier.issn | 1226-0258 | - |
dc.identifier.uri | https://scholarworks.bwise.kr/sch/handle/2021.sw.sch/14106 | - |
dc.description.abstract | The purpose of this study was to examine the relationship among customer value, customer satisfaction, commitment and loyalty of sport centers customer. The subjects were customer from five sport centers, and 250 data were collected and 248 of them were chosen as for final data analysis. Data processing was done for frequency analysis using SPSSWIN Ver. 18.0 and confirmatory factor analysis and structural equation model analysis using AMOS 18.0. Based on the above study method and procedures, the result of the study are summarized as follows. First, customer value had significant influence on customer satisfaction. Second, customer value had significant influence on commitment. Third, customer satisfaction had significant influence on and loyalty. Fourth, commitment had significant influence on loyalty. | - |
dc.language | 한국어 | - |
dc.language.iso | ko | - |
dc.publisher | 한국체육과학회 | - |
dc.title | 스포츠센터 이용객의 고객가치가 고객만족, 몰입 및 충성도에 미치는 영향 | - |
dc.title.alternative | The Influence of Customer Value of Sport Centers Customer on Customer Satisfaction, Commitment and Loyalty | - |
dc.type | Article | - |
dc.contributor.affiliatedAuthor | 이광수 | - |
dc.identifier.bibliographicCitation | 한국체육과학회지, v.22, no.6, pp.759 - 771 | - |
dc.relation.isPartOf | 한국체육과학회지 | - |
dc.citation.title | 한국체육과학회지 | - |
dc.citation.volume | 22 | - |
dc.citation.number | 6 | - |
dc.citation.startPage | 759 | - |
dc.citation.endPage | 771 | - |
dc.type.rims | ART | - |
dc.identifier.kciid | ART001836933 | - |
dc.description.journalClass | 2 | - |
dc.description.journalRegisteredClass | kci | - |
dc.subject.keywordAuthor | customer value | - |
dc.subject.keywordAuthor | customer satisfaction | - |
dc.subject.keywordAuthor | commitment | - |
dc.subject.keywordAuthor | loyalty | - |
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.
(31538) 22, Soonchunhyang-ro, Asan-si, Chungcheongnam-do, Republic of Korea+82-41-530-1114
COPYRIGHT 2021 by SOONCHUNHYANG UNIVERSITY ALL RIGHTS RESERVED.
Certain data included herein are derived from the © Web of Science of Clarivate Analytics. All rights reserved.
You may not copy or re-distribute this material in whole or in part without the prior written consent of Clarivate Analytics.