스포츠센터 이용객의 고객가치가 고객만족, 몰입 및 충성도에 미치는 영향

Abstract

The purpose of this study was to examine the relationship among customer value, customer satisfaction, commitment and loyalty of sport centers customer. The subjects were customer from five sport centers, and 250 data were collected and 248 of them were chosen as for final data analysis. Data processing was done for frequency analysis using SPSSWIN Ver. 18.0 and confirmatory factor analysis and structural equation model analysis using AMOS 18.0. Based on the above study method and procedures, the result of the study are summarized as follows. First, customer value had significant influence on customer satisfaction. Second, customer value had significant influence on commitment. Third, customer satisfaction had significant influence on and loyalty. Fourth, commitment had significant influence on loyalty.