일본원전사고에 대한 위험커뮤니케이션과 위험지각이 관광지 위험지각과 이미지 및 방문의사에 미치는 영향

Abstract

This study investigated how the risk communication and risk perception influenced risk perception of destination, destination image, and intention to visit, on the basis of the nuclear power plant accident occurred in Japan in 2011. For the study, a survey was conducted with a sample of Korean outbound tourists in July, 2011, and then 300 questionnaires were used for data analysis. According to the results, firstly, risk communication of nuclear power plant accident had a significant positive influence on the risk perception of the accident, whereas it did not have on the risk perception of destination. Secondly, the more risk communication and the higher risk perception, the more positive destination image is. Lastly, the risk perception of destination had significant negative influences on destination image and intention to visit, while destination image had a significant positive influence on the intention to visit. These findings suggest practical implications of how to manage risk in order to minimize its negative influence on a local government and tourism industry.