A Study on the Collaboration Development between the SSM and Traditional Markets in Korean Government PoliciesA Study on the Collaboration Development between the SSM and Traditional Markets in Korean Government Policies
- Other Titles
- A Study on the Collaboration Development between the SSM and Traditional Markets in Korean Government Policies
- Authors
- 서근하; 박승제; 서창수
- Issue Date
- 2012
- Publisher
- 한국유통과학회
- Keywords
- Collaboration; Traditional Markets; SSM; Small Businesses; Korean Government Policies; Suggestion; management; performance
- Citation
- 유통과학연구, v.10, no.11, pp 55 - 60
- Pages
- 6
- Journal Title
- 유통과학연구
- Volume
- 10
- Number
- 11
- Start Page
- 55
- End Page
- 60
- URI
- https://scholarworks.bwise.kr/sch/handle/2021.sw.sch/15587
- DOI
- 10.15722/jds.10.11.201211.55
- ISSN
- 1738-3110
2093-7717
- Abstract
- Purpose - This study aims to suggest policy directions for small retail markets in Korea by statistical analysis, which would help small retailers who are facing various difficulties.
Research design, data, methodology - This study diagnoses the problems faced by small retail industries in Korea based on government statistics. In addition, this study identifies three areas for successful collaboration between the SSMs and traditional markets—information distribution, products, and fair trade.
Results - This study makes three recommendations—information distribution, products, and fair trade. This includes activation of the existing mutual collaboration efforts, channels, CSR report writing and publicity, ethical management cooperation seminars, contract systems of no return, establishment of staff outsourcing standards, and support for suppliers’ organizations.
Conclusions - Our suggestions for a collaborative system (based on the three suggestions) show that collaboration rather than confrontation between large and small markets can lead to a sales increase of 2,258.2 billion Won, which is equivalent to the sales loss in 11 traditional markets in one year in Busan.
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