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공공 광고/PR 성과에 대한 확증편향: 동시적 vs. 순차적 정보 제공 비교를 통하여
우종무;
최준혁
; 최홍림
Article
Issue Date
2020
Citation
한국융합학회논문지, v.11, no.7, pp 89 - 95
Publisher
한국융합학회
1
Discover
Author
Choi, June hyock
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Advertising
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Confirmation Bias
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PR
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Public Communication
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Sequential Condition
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Simultaneous Condition
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공공 커뮤니케이션
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