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증강현실 광고의 프레즌스(Presence)와 플로우(Flow)가 광고 태도와 회상에 미치는 영향
한광석;
최준혁
Article
Issue Date
2020
Citation
디지털융복합연구, v.18, no.8, pp.29 - 35
Publisher
한국디지털정책학회
1
Discover
Author
Choi, June hyock
1
한광석
1
Subject
Augmented Reality
1
Flow
1
Memory Effect
1
Presence
1
광고태도
1
기억 효과
1
증강현실 광고
1
프레즌스
1
플로우
1
Date Issued
2020
1
Type
Article
1
Language
Korean
1
Journal
디지털융복합연구
1
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