배드민턴 동호인의 참여동기와 참여만족 및 지속의사의 관계

Abstract

The purpose of this study was to investigate the relationship among participation motivation, participation satisfaction and continuance intention of Badminton club members. By using convenience sampling method, 315 Badminton club members were sampled in Gyeonggi and Incheon. The research tool was a questionnaire which was made by revising and complementing the questionnaires used in preceding researches. The research assistants visited the institutions personally to explain about the intent and purpose of the research and collected the questionnaires from the Badminton club members who agreed to voluntary participation. The acquired data was analyzed through the correlation and multiple regression analyses from the SPSS 23.0 program. The results obtained from this process were as follows. First, participation motivation of the Badminton club members partially affected participation satisfaction. Second, participation motivation of the Badminton club members partially affected continuance intention. Third, participation satisfaction of the Badminton club members partially affected continuance intention.