태권도장 서비스 및 고객지향성, 경영성과, 학부모 만족의 관계

Abstract

The purpose of this study was to investigate the The Relationship of Service and Customer Orientation Management Performance and Parental Satisfaction. The participants were 378 parents with children attending the taekwondo schools. Data collected by using online survey because of social distancing, and anlayzed using descriptive statistics, correlation, and Structural Equation Modeling (SEM). As a result, five hypotheses were adopted. First, customer orientation had a postivie effect on business performance. Second, service orientation had a postivie effect on business performance. Third, customer orientation had a postivie effect on customer’s satisfaction. Fourth, service orientation had a postivie effect on customer’s satisfaction. Finally, business performance had a positive effect on customer’s satisfaction. In conclusion, this research suggests that the intrinsic value of Taekwondo services is important rather than providing external services. Thus, Taekwondo masters need to improve their productivity and values.