국외여행인솔자의 직업소명의식이 직무열의와 고객지향성 및 직무성과에 미치는 영향

Abstract

In this study, the effect of overseas tour conductors' occupational calling on job engagement, customer orientation, and job performance was empirically studied. A survey was conducted for overseas tour conductors whose current occupation is an overseas tour conductor and who had experience leading overseas travel before COVID-19, and a total of 196 questionnaires were used for empirical analysis. As a result of the factor analysis, the occupational calling was classified into life purpose and meaning, pro-social value, and transcendental calling, and job engagement, customer orientation, and job performance were classified into a single dimension. As a result of the hypothesis test, it was found that transcendental calling, life purpose and meaning, and pro-social value, which are the components of occupational calling, all had a significant effect on job engagement and customer orientation. It was studied that job engagement had a significant effect on customer orientation and job performance, and that customer orientation also had a significant effect on job performance. In the end, it was studied that the occupational calling of overseas tour conductors increased job engagement, customer orientation, and improved job performance.