태극권 국제화 모형 개발

Abstract

We examined the factors influencing the internationalization propagation of Tai Chi and the influence of these factors on the internationalization propagation of Tai Chi by the interaction of different cultural values. Using online survey method, we surveyed Korean, Chinese, and English clubs. Data from the study were analyzed using regression analysis and structural equation modeling. The results are as follows. First, the influencing factors on the internationalization propagation of Tai Chi are experiential value, subjective norm, attitude, oral tradition, and online oral tradition. Second, collectivism and masculinity have little effect on the relationship between subjective norm and attitude. At the same time, based on different cultural backgrounds, there is a marked differencebetween Britain, China and Korea. Third, the experiential values and subjective norms of participants in the Tai Chi region had a positive effect on the attitude, oral and online speech. Fourth, experiential values and subjective norms influence attitude, and there are differences between groups in oral and online oral. In conclusion, Tai Chi will provide new opportunities and challenges for the spread of internationalization of Taegeuk culture in a wide range of countries, it is thought that Tai Chi will establish the internationalization propagation system under the background of cultural differences.