쇼핑품질에 따른 방한 중국인 20~30대 개별관광객의 시장세분화
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 반숙원 | - |
dc.contributor.author | 차석빈 | - |
dc.date.accessioned | 2021-08-11T10:43:56Z | - |
dc.date.available | 2021-08-11T10:43:56Z | - |
dc.date.created | 2021-06-17 | - |
dc.date.issued | 2019 | - |
dc.identifier.issn | 1229-0424 | - |
dc.identifier.uri | https://scholarworks.bwise.kr/sch/handle/2021.sw.sch/5190 | - |
dc.description.abstract | Currently, the number of Chinese FITs visiting Korea for shopping is increasing. However, there is limited research on their shopping behavior. This study attempted to segment Chinese FITs in 20~30s based on shopping quality and to identify the characteristics of market segments. Data were collected from a sample of 250 Chinese FITs. A factor analysis delineated four dimensions of shopping quality (salesperson, product, shop, and accessibility). The cluster analysis based on four shopping quality dimensions yielded three clusters (multi-purpose, accessibility, and indifference seekers). Significant differences in occupation, monthly income, the number of visits to Korea, source of shopping information, and preferred duty-free shops were found among three clusters. This study discussed the implications of the results and future research. | - |
dc.language | 한국어 | - |
dc.language.iso | ko | - |
dc.publisher | (사)한국관광레저학회 | - |
dc.title | 쇼핑품질에 따른 방한 중국인 20~30대 개별관광객의 시장세분화 | - |
dc.title.alternative | Market Segmentation by Shopping Quality of Chinese FITs in 20~30s’ | - |
dc.type | Article | - |
dc.contributor.affiliatedAuthor | 차석빈 | - |
dc.identifier.bibliographicCitation | 관광레저연구, v.31, no.4, pp.103 - 121 | - |
dc.relation.isPartOf | 관광레저연구 | - |
dc.citation.title | 관광레저연구 | - |
dc.citation.volume | 31 | - |
dc.citation.number | 4 | - |
dc.citation.startPage | 103 | - |
dc.citation.endPage | 121 | - |
dc.type.rims | ART | - |
dc.identifier.kciid | ART002464171 | - |
dc.description.journalClass | 2 | - |
dc.description.journalRegisteredClass | kci | - |
dc.subject.keywordAuthor | market segmentation | - |
dc.subject.keywordAuthor | shopping quality | - |
dc.subject.keywordAuthor | duty-free shop | - |
dc.subject.keywordAuthor | Chinese Foreign Individual Traveler | - |
dc.subject.keywordAuthor | 시장세분화 | - |
dc.subject.keywordAuthor | 쇼핑 품질 | - |
dc.subject.keywordAuthor | 면세점 | - |
dc.subject.keywordAuthor | 중국인 개별관광객 | - |
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