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An Empirical Analysis of the Role of Social Media in Korean Media and Product Consumption
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 이혜은 | - |
| dc.contributor.author | Quan GAO | - |
| dc.contributor.author | 유세경 | - |
| dc.contributor.author | 정윤경 | - |
| dc.date.accessioned | 2021-08-11T13:23:28Z | - |
| dc.date.available | 2021-08-11T13:23:28Z | - |
| dc.date.issued | 2018 | - |
| dc.identifier.issn | 2288-7202 | - |
| dc.identifier.issn | 2288-7318 | - |
| dc.identifier.uri | https://scholarworks.bwise.kr/sch/handle/2021.sw.sch/6450 | - |
| dc.description.abstract | In the era of the Korean Wave 4.0, it is essential to investigate how social media usage influences Korean media consumption and then affects the future intention to consume K-Culture products. This study showed that the path of social media usage- Korea-related knowledge- Korean media consumption- the future intention to consume K-Culture products did not exist, and that the path of social media usage- Korea-related knowledge- the future intention to consume K-Culture products occurred. The implications and limitations were discussed. | - |
| dc.format.extent | 11 | - |
| dc.language | 영어 | - |
| dc.language.iso | ENG | - |
| dc.publisher | 국제문화기술진흥원 | - |
| dc.title | An Empirical Analysis of the Role of Social Media in Korean Media and Product Consumption | - |
| dc.title.alternative | An Empirical Analysis of the Role of Social Media in Korean Media and Product Consumption | - |
| dc.type | Article | - |
| dc.publisher.location | 대한민국 | - |
| dc.identifier.doi | 10.17703//IJACT2018.6.4.179 | - |
| dc.identifier.bibliographicCitation | The International Journal of Advanced Culture Technology, v.6, no.4, pp 179 - 189 | - |
| dc.citation.title | The International Journal of Advanced Culture Technology | - |
| dc.citation.volume | 6 | - |
| dc.citation.number | 4 | - |
| dc.citation.startPage | 179 | - |
| dc.citation.endPage | 189 | - |
| dc.identifier.kciid | ART002426628 | - |
| dc.description.isOpenAccess | N | - |
| dc.description.journalRegisteredClass | kci | - |
| dc.subject.keywordAuthor | Korean Media Consumption | - |
| dc.subject.keywordAuthor | Korean Wave | - |
| dc.subject.keywordAuthor | K-Culture Products | - |
| dc.subject.keywordAuthor | Social Media | - |
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Related Researcher
- Chung, Yoon Kyung
- SCH Media Labs (Department of Media and Communications)