An Empirical Analysis of the Role of Social Media in Korean Media and Product ConsumptionAn Empirical Analysis of the Role of Social Media in Korean Media and Product Consumption
- Other Titles
- An Empirical Analysis of the Role of Social Media in Korean Media and Product Consumption
- Authors
- 이혜은; Quan GAO; 유세경; 정윤경
- Issue Date
- 2018
- Publisher
- 국제문화기술진흥원
- Keywords
- Korean Media Consumption; Korean Wave; K-Culture Products; Social Media
- Citation
- The International Journal of Advanced Culture Technology, v.6, no.4, pp 179 - 189
- Pages
- 11
- Journal Title
- The International Journal of Advanced Culture Technology
- Volume
- 6
- Number
- 4
- Start Page
- 179
- End Page
- 189
- URI
- https://scholarworks.bwise.kr/sch/handle/2021.sw.sch/6450
- DOI
- 10.17703//IJACT2018.6.4.179
- ISSN
- 2288-7202
2288-7318
- Abstract
- In the era of the Korean Wave 4.0, it is essential to investigate how social media usage influences Korean media consumption and then affects the future intention to consume K-Culture products. This study showed that the path of social media usage- Korea-related knowledge- Korean media consumption- the future intention to consume K-Culture products did not exist, and that the path of social media usage- Korea-related knowledge- the future intention to consume K-Culture products occurred. The implications and limitations were discussed.
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Collections - College of Humanities and Social Sciences > Department of Journalism and Mass Communication > 1. Journal Articles
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