Detailed Information
Cited 0 time in 
Cited 0 time in 
Cited 0 time in
Metadata Downloads
An Empirical Analysis of the Role of Social Media in Korean Media and Product ConsumptionAn Empirical Analysis of the Role of Social Media in Korean Media and Product Consumption
- Other Titles
- An Empirical Analysis of the Role of Social Media in Korean Media and Product Consumption
- Issue Date
- 2018
- Publisher
- 국제문화기술진흥원
- Keywords
- Korean Media Consumption; Korean Wave; K-Culture Products; Social Media
- Citation
- The International Journal of Advanced Culture Technology, v.6, no.4, pp 179 - 189
- Pages
- 11
- Journal Title
- The International Journal of Advanced Culture Technology
- Volume
- 6
- Number
- 4
- Start Page
- 179
- End Page
- 189
- ISSN
- 2288-7202
2288-7318
- Abstract
- In the era of the Korean Wave 4.0, it is essential to investigate how social media usage influences Korean media consumption and then affects the future intention to consume K-Culture products. This study showed that the path of social media usage- Korea-related knowledge- Korean media consumption- the future intention to consume K-Culture products did not exist, and that the path of social media usage- Korea-related knowledge- the future intention to consume K-Culture products occurred. The implications and limitations were discussed.
- Files in This Item
- There are no files associated with this item.
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.
Related Researcher
- Chung, Yoon Kyung
- SCH Media Labs (Department of Media and Communications)