Specificity and Commitment: UX approach to NetflixSpecificity and Commitment: UX approach to Netflix
- Other Titles
- Specificity and Commitment: UX approach to Netflix
- Authors
- 황준석; 천영준; 곽규태
- Issue Date
- 2017
- Publisher
- 한국인터넷정보학회
- Keywords
- Specificity; Netflix; Commitment; Transaction Cost Economics(TCE); User Experience(UX)
- Citation
- 인터넷정보학회논문지, v.18, no.6, pp.127 - 136
- Journal Title
- 인터넷정보학회논문지
- Volume
- 18
- Number
- 6
- Start Page
- 127
- End Page
- 136
- URI
- https://scholarworks.bwise.kr/sch/handle/2021.sw.sch/7989
- DOI
- 10.7472/jksii.2017.18.6.127
- ISSN
- 1598-0170
- Abstract
- The strategy that using data collection from Netflix uses for its services is different from traditional human interaction and the communication, and it is represented by the systematic algorithm that rooted from intelligent information system based on the human interaction and communication. These characteristics allowed the study to reflect the influence of 'Asset specificity' which affects the continuous consumption of the media services of Netflix users through economic psychological analysis based on transactional cost economics. The result from the survey on actual Netflix users, three types of specificity (Space specificity, time specificity, relational specificity) reduced perceived searching cost whereas perceived instrumentality has increased, eventually reinforces the commitment to the service. This implies that the service characteristics of Netflix, trying to communicate with the individuals based on intelligent information system are distinct from the existing platform services and it gives the significance of work very effective for user's continuous consumption of the media services.
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