위치기반 앱 서비스를 통한 인지된 가치와 평판 형성을 위한 소비자 지식 구조The Customer Knowledge Structure for Building Perceived Value and Reputation of Location-based App Service
- Other Titles
- The Customer Knowledge Structure for Building Perceived Value and Reputation of Location-based App Service
- Authors
- 손봉진; 최재원
- Issue Date
- 2017
- Publisher
- 한국지식경영학회
- Keywords
- Location Based System; Privacy; Privacy Calculus Model; Application Reputation; Perceived Value
- Citation
- 지식경영연구, v.18, no.1, pp.159 - 176
- Journal Title
- 지식경영연구
- Volume
- 18
- Number
- 1
- Start Page
- 159
- End Page
- 176
- URI
- https://scholarworks.bwise.kr/sch/handle/2021.sw.sch/8315
- DOI
- 10.15813/kmr.2017.18.1.008
- ISSN
- 1229-9553
- Abstract
- Recently, the popularity of smartphones has led to a dramatic increase in the frequency of use of App(Application) services. LBS (Location-Based Service) App service adopts various methods such as push marketing and useful information by region through providing location-based service based on the location of the consumer. In particular, an enterprise or an App management company can provide necessary information to the consumer through the necessary information among the customer related knowledge information obtained by utilizing the location information of the consumer in real time.
Nevertheless, since LBS is a service that can be performed only when the company obtains consent to provide location information voluntarily by the consumer, there is a case of privacy infringement due to consumers' use of personal information. The purpose of this study is to identify the characteristics of privacy related variables and the knowledge structure for consumer value formation based on the theory of privacy calculation. We also compared the characteristics of Korea with those of China in privacy issue. As a result of the analysis, it was confirmed that factors such as information utilization ability and information control ability were influential as a key factor of privacy calculation. In addition, perceived value influences the reputation of the LBS App service.
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