스포츠 동아리 참여동기가 스포츠 몰입에 미치는 영향 : 조직 동일시 매개효과 검증

Abstract

Purpose: This study is aimed to verify the effect of participation motivation on sport commitment and organization Identification, and the mediating effect of club identification. Method: Total 290 subjects participated in the questionnaire and 276 number of copies were collected for final analysis to draw a result. Analyses were performed using statistical softwares(SPSS, AMOS). Frequency analysis, exploratory factor analysis, confirmatory factor analysis, reliability analysis, correlation coefficients, multiple regressions, mediation analysis and hierarchical regressions were conducted. Results: First, the intrinsic and extrinsic motivation of participation motivation had a significant effect on organization Identification. Secondly, an intrinsic motivation which is a subfactor of participation motivation had a significant effect on the cognitive commitment of sport commitment, and extrinsic motivation had a significant effect on the cognitive and behavioral commitment of sport commitment. Thirdly, organization Identification had a partial mediating effect on the relation between participation motivation and sport commitment. Conclusion: The verification of mediating effect is identified as worthy of this study since participation motivation showed a positive effect on sport commitment via organization Identification, also this study can assist individual collegiate life and intimate friendship development through sport club activities.