Which business strategy improves ICT startup companies' technical efficiency?

Abstract

Startup companies with relatively few resources must select business strategies that focus their competencies and utilise resources efficiently. The present study classified ICT startup companies into four groups (core technology, efficient portfolio, product quality, and balance groups) according to the weight of each strategy, and we compared the technical efficiencies of the four groups through meta-frontier analysis. We found that the efficiency of the strategy of creating various product lines at the lowest cost was the highest, followed by the group using the strategy of improving the technology and design of the product. This study empirically presents evidence for determining the optimal strategy for ensure initial success of ICT startup companies by comparing the efficiencies of companies using different strategies.